Campaigns

Campaign themes

Each year, we have a particular theme for Playday. These themes help give a focus to the campaign.

The 2022 theme is … All to play for – building play opportunities for all children.

This year’s theme aims to highlight that play is for everyone. Play happens everywhere, every day, and is the right of every child and young person. Playday encourages families, communities, and organisations large and small, to consider how they can build better opportunities for all children to play. Following the challenges children and young people have faced over the past two years due to the Covid-19 pandemic, play is more important than ever.

  • Play is essential for children and young people’s physical and mental health.
  • Play allows children and young people to make friends, develop relationships, and have fun together.
  • Play enables children and young people to feel connected to their communities, leading to happier communities for all.
  • Play has an important role in helping children and young people cope with stress and anxiety, deal with challenges, and make sense of what’s happening around them.

We’re calling for more play, better play, every day!

After two years of restrictions across the UK, we are looking forward to hearing about the exciting ways you plan to celebrate Playday this year. Visit the Playday events section to share your events.

For the latest updates on this year’s campaign follow us on Facebook and our new Twitter account and share your plans with us using the hashtags #Playday2022 and #AllToPlayFor.

Thank you for your continued support.

To see previous Playday themes, check out our previous campaigns page.

Campaign supporters
We’re grateful for the support we received from national organisations for the Playday campaign. Take a look at our supporters page to see who they are.

If your organisation would like to sign up as a Playday supporter please contact us.